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When buyers search for a home on the internet they are helping private home sellers with their marketing process. The Internet has leveled the playing field for private home sellers who can now expect the same amount of traffic to their listing as any MLS listing online. Home buyers searching online can find a FSBO home as easily as an MLS property.
Most people looking for new homes these days use the internet to search. If Realtors want to stay in the game and increase their market they need to have a web presence.
Real estate agents and brokers have been sometimes been unfairly painted as being indifferent to new technologies and business methodologies such as SEM. While it's true that much of your business relies on personal connections and face-to-face communication, gwerthwyr tai go iawn — like all business savvy professionals know that personal connections only get you so far. And in today's increasingly competitive market, you need to go very far.